Founded in Istanbul in 1991, the first Turkish fashion brand Mavi became a global sensation.

The Mavi philosophy is based on the perfect fit and high quality of blue jeans. The company believes that “design brings the product to the brand”, which is why it has put together a multicultural design team based in Istanbul.

Moreover, the brand collaborates with leading fashion designers and world - class consultants. Among them are Adriano Goldschmied, a famous denim designer, Venucia de Russi, the queen of best - fits, and Rifat Ozbek who designed his first denim collection for Mavi.